When adding a new email to your site to be used as a default sender one step in the process is to Verify the Domain. This article will help to explain the process of the SPF record and why it is important for your site.
- How to Verify the Domain
- Why are my E-mails More Likely to be Flagged as Spam?
- How to Ensure the SPF Record is Correct
- How to Use an Email that is not Validated
In order to ensure mail being sent through your custom sender address is sent through normally, we require that clients create an SPF record for their domain. In most cases, the only information you require to achieve this is the IP address provided through the site, ip4:220.127.116.11
The SPF record gives our mail server permission to send e-mails via any e-mail address on your web domain, specifically this means we are permitted to send e-mails through SM Apply from your custom sender e-mail address. Additionally, that e-mail address can be switched out for any other sender e-mail address on your domain once the SPF record has been set up.
In order to Verify the Domain:
- Provide the IP address to your IT department or domain provider
- Once they have created the SPF record for you:
i. Go to Emails
ii. Click to Edit the Custom Email
iii. Click Verify Domain SPF Record in the site
- If setup correctly, the domain will be validated.
Not Allowed to Create an SPF Record?
There are bound to be some cases where setting up an SPF record is not possible, in those cases we recommend setting up a subdomain, and using an e-mail address from that. The SPF record can be tied to the subdomain without impacting your domain. Again, your IT department should be able to set this up for you.
When a site is making use of a custom e-mail sender address, the recipient sees that the sender is from one domain (i.e. email@example.com), and the mail server is from another (SM Apply). As a result of this mismatch, there is an increased chance that mail can be marked as spam, especially in cases of sending out to larger institutions with stricter mail filtering and holding processes (i.e. government, educational facilities, or large corporations).
When the SPF record has been set up successfully, you will be able to Verify Domain SPF Record. If the Apply is unable to verify the domain then it is possible that the SPF record has not been completely set up. A useful tool for checking your SPF Record on your domain is the MX Toolbox. This is an external tool, not associated with SM Apply. However, it can be useful in determining what may be missing from your record.
At present time the only option if you do not wish to set up an SPF record would be to revert the sender e-mail address to firstname.lastname@example.org, which is our default sender address, and is already linked with our mail server.